About
Designer.
Researcher.
Builder.
I'm Anthony Ledbetter, a Product Designer and Manager. The best products come from understanding people, not just their clicks, but their frustrations, habits, and goals. I use UX research, interaction design, and product thinking to build things that solve problems people actually have.
Design Values
Research before pixels
Good design starts with real people, not assumptions. I interview, survey, and synthesize before touching a frame.
Test, then ship
Usability testing isn't optional. It's where the design actually proves itself, and one iteration can be the difference between 90% and 100%.
Solve the real problem
The stated problem is rarely the actual problem. I dig into behavior, frustrations, and context to find what's really getting in the way.
Measure what matters
Every project should have a clear signal of success before it starts. If you can't define winning, you can't design toward it.